Most popular
The catch 22
“Like everybody else, we’ve had to tighten our belts post Covid. We still want to grow but we can’t afford to invest in people to help us kick on nor can we afford to draft in expensive freelance help to grow existing business and pitch for new clients. It’s a vicious circle.”
PACKAGE INCLUDES:
Half day rate for a block booking of 10 days or more.
Kit and caboodle
“We’ve got a new client. In fact new new… a whole new brand, even a whole new sector. They’re excited about the potential but it’s a bit unfocused….which is why they came to us. We need heavy hitting thinking to help focus their minds and the creative clout to help us deliver the message.”
PACKAGE INCLUDES:
Develop brief and single-minded proposition
Create options for corporate identity: logo, strapline
Brand guidelines
Skeleton website
Web content
Demonstrate of roll out online and off
Press/posters/social/eshots
8 days
A la carte
“ We don’t need an all-singing, all-dancing brand campaign. We’ve got all that under control. We just want to cherry pick services to fill the occasional gap.”
PACKAGE INCLUDES:
Corporate identity
Website design
Content creation
Copywriting
Proofreading
Brand guidelines
Going commando
A PREMIUM SERVICE FOR AGENCIES
“We lost the pitch…but we’re not throwing in the towel! So we’re going to go back in a day or two with a whole new approach to win the business. My people worked all night so I can’t push them any further. I need a crack team to parachute in and …well…crack the brief and hopefully win the business.”
PACKAGE INCLUDES:
3 big brand ideas 24 hours
Mind the gap
“Our client is up for something…. thinks something’s missing but not sure what… keeps repeating that buzzword of the moment, ‘content’… So we need something to go back with and fast!”
PACKAGE INCLUDES:
12x social assets
Resizes for each relevant social platform
Copy doc with text to use across all channels
3x homepage heroes or homepage rework
2 days
Baby steps
“We’ve a new client with a new brand. But they’re not marketing-savvy so we need to hold their hand without scaring them off with big budgets or big campaign ideas. All we want to do at this point is start to build a corporate identity and talk around the possibilities.”
PACKAGE INCLUDES:
Range of logos
Colour palette
Straplines
3 days
Missing link
“Our client’s really pleased with their new website, but now wants us to get out there and market it. We’re really just a digital tech agency. Never mind SEO, we can do all that….what we need is some ideas, headlines and stuff which is not really our bag.”
PACKAGE INCLUDES:
1x big idea campaign thought
Social assets
Homepage hero
Eshot series
3.5 days
Out of the blue
“Ok we’ve got a client. Had them for a while. They seem happy but we don’t want them looking elsewhere. We want to surprise them with some new ideas. Something to excite them and stimulate them into spending a bit more. The kind of thing we don’t really have time to do. “
PACKAGE INCLUDES:
3x pan-media campaign ideas each including (where relevant):
Homepage
Eshots
Press / poster
Social assets
DM
Ambient
5 days
Belt and braces
“Our client’s happy with our approach. They don’t want anything flashy, wacky or ‘left field’. We’re rushed off our feet so we need extra pairs of hands to develop what we’ve done the way we’ve done it… straight down the middle to quote Bing Crosby…”
PACKAGE INCLUDES:
Web content
Social assets
Eshots
Offline activity
4 days
Bells and whistles
“We’re overrun and we’re understaffed. We’ve been invited to pitch for a juicy brand and we’ve a good chance of winning it but we don’t want to jeopardise our existing biz. We need some extra hands and brains that we can trust.”
PACKAGE INCLUDES:
3 ‘big ideas’
Show how each one can work online and off
Develop tone of voice
Provide suite of assets
Write rationale
6 days